Terms of Service
1. Overview
These Terms govern your purchase and use of Riffr's services. Riffr ("Riffr", "we", "us") provides directed user-generated content (UGC) advertising: we develop the strategy, write the hook and script, source and direct a creator, shoot, and edit ad-ready video for performance brands. By purchasing a plan or submitting a brief, you ("the Client", "you") agree to these Terms.
Riffr is operated by an entity currently in formation. [LAWYER: confirm what entity name/status can be stated pre-LLC.]
2. What you're buying
Riffr sells work in concepts and variations:
- A concept is a complete director work product — strategy, hook, script, creator, shoot, and edit — delivered as one ad-ready asset.
- A variation is a recut of that concept's footage (a different edit of the same shoot). Variations are included in your plan, not billed separately.
Plans
All plans are one-off purchases. You buy a plan, we deliver, and the engagement is complete. There are no subscriptions, no auto-renewal, and no recurring billing.
| Plan | Price | Concepts | Variations | Ad-ready assets | Formats | Revision rounds |
|---|---|---|---|---|---|---|
| Single | $349 | 1 | 2 | 3 | 9:16, 1:1 | 1 |
| Starter | $799 | 3 | 1 each | 6 | 9:16, 1:1 | 2 |
| Growth | $1,599 | 4 | 3 each | 16 | 9:16, 1:1, 4:5 | 2 |
Prices are shown in USD and are the full price — no per-layer fees or hidden add-ons.
3. How a project runs
- Choose a plan and submit your brief. For Single and Starter, you purchase directly. For Growth, you book a call with us to start. Your brief includes your product, audience, and (where you have it) what's worked before.
- Payment. Payment is made by invoice / bank transfer. Work begins once payment is received. [LAWYER: manual payment pre-Stripe; confirm wording.]
- Kickoff. After payment, we hold a short onboarding kickoff to confirm your brand, audience, and goals. This is not a sales call.
- Direction & approval. We source the creator and prepare the creator, locations, script, angle, and strategy for your approval.
- Approval gate. Nothing is shot until you approve the brief. Your approval of the brief is the point at which your satisfaction is secured and the production clock begins.
- Production & delivery. We shoot, edit, and deliver the first cut, plus your variations.
4. Turnaround — the 10-day clock
We deliver the first cut of every concept within 10 business days.
- Start: the clock starts the first business day after you approve your brief.
- What "delivery" means: first cut delivered within 10 business days. Revisions occur after first cut and run on the separate revision window below.
- Pauses: the clock pauses whenever we are waiting on you — for revision feedback, a shipped product, or any other input we need. It resumes the business day after you respond. In short, the clock runs only while the work is in our hands.
5. Asset specifications
- Each concept is one creator's execution. The same idea with a different creator is a new concept.
- Each concept is one asset, up to 2 minutes. Length is a directorial decision driven by the strategy, what's worked on your account, and what the concept requires — most converting work runs short (typically 15–45 seconds), with 2 minutes as the ceiling.
6. Revisions
- Revision rounds per plan: Single 1, Starter 2, Growth 2.
- Once you send consolidated notes, we deliver the revised cut within 3 business days.
- You have 10 business days after each delivery to send feedback. If no feedback arrives within that window, the concept is considered approved as delivered, and any unused revision for it expires.
7. Physical products
Most concepts don't need the physical product — we can produce photorealistic AI product placement from photos and video you provide. When a physical product is required:
- Shipping must be guaranteed to arrive within 5 business days.
- The Client pays for and arranges shipping to an address we provide.
- The production clock pauses from brief approval until the product arrives.
If a concept genuinely cannot be produced without the physical product in hand, we will tell you before you pay.
8. Your responsibilities
To deliver on time we need, at the relevant points: a complete and accurate brief; sign-off at the approval gate; your product or the assets needed for AI product placement; consolidated revision feedback within the feedback window; past creative performance where you have it; and any access reasonably required to deliver. The clock pauses while we await any of these.
9. Inactivity
If we don't hear from you, the clock pauses and we'll check in. If a project sits with no response from you for 30 business days total, we will park it. Your payment converts to credit toward a future concept; it is not refunded as cash at that stage.
10. Cancellation & refunds
- Before you approve your brief: full refund. We have not booked talent or begun production.
- After sign-off, once production is underway: because talent is booked and costs are committed, the engagement can be ended and any amount remaining after committed costs converts to credit toward a future concept — not cash.
- After delivery: if the work isn't landing, the remedy is a reshoot or revision, not a refund. Satisfaction is secured at brief approval, and from there our guarantee is that we keep working until the asset matches the approved brief.
Revision requests address execution against the approved brief. A change of creative direction after sign-off is a new concept. [LAWYER: confirm refund mechanics, "committed costs" definition, and guarantee wording.]
11. Usage rights
On full payment, you receive full paid usage rights, in perpetuity, to the delivered assets:
- Where: all marketing channels — paid and organic, social, web, email, display, and offline. No per-channel fees, time limits, or renewals.
- Editing: you may trim, caption, reformat, and recut the assets for your own advertising.
- Scope: rights cover your own products and services. You may not resell, sublicense, or redistribute the content as stock footage, or transfer it to a third party as an asset.
- Creator retention: the creator may display the work in their own portfolio or reel; they retain no other commercial rights.
[LAWYER: confirm usage-rights grant and the resale/transfer restriction are enforceable and consistent with the creator agreement.]
12. Creator content & originality
Riffr secures the necessary rights from creators to grant the usage rights above (see our creator agreement). Content is produced using original material and royalty-free or AI-generated music only; we do not use licensed third-party music. [LAWYER: confirm chain of title language.]
13. Confidentiality
Each party will keep the other's non-public business information confidential and use it only to perform or receive the services.
14. Liability
The services are provided on a commercially reasonable basis. To the maximum extent permitted by law, Riffr's total liability arising from the services is limited to the amount you paid for the relevant plan. We are not liable for indirect or consequential losses, including ad performance outcomes. [LAWYER: liability cap, warranties, and disclaimers need professional drafting and jurisdiction tailoring.]
15. Governing law
[LAWYER: governing law and jurisdiction to be set, factoring in the operating entity's eventual registration and the location of clients.]
16. Changes
We may update these Terms. The version in effect when you purchase governs that purchase.