Directed UGC ads for performance brands

UGC ads
that actually
convert.

Real creators, scroll-stopping hooks, first cut in 10 days. Your creative director sources the talent, writes the angle, and directs every video to perform — so you get UGC that sells, not just footage.

Full usage rights · 10-day delivery · Transparent pricing, no sales call

Directed UGC · 0:21
Directed UGC · 0:20
Directed UGC · 0:23
Vetted creators,directed end-to-end
Ad-ready for every platform
Beauty
Fitness
Apps
+More
Why most UGC flops

Everyone’s running UGC.
Most of it doesn’t sell.

Maya, 27Fiverr$410
Kyle, 25Upwork$260
Crystal, 21Vidsy$600
Devon, 23Fiverr$375
Lana, 31Backstage$490
Marcus, 30Vidsy$520
Priya, 29Fiverr$640
Theo, 26Upwork$340
Maya, 27Fiverr$410
Kyle, 25Upwork$260
Crystal, 21Vidsy$600
Devon, 23Fiverr$375
Lana, 31Backstage$490
Marcus, 30Vidsy$520
Priya, 29Fiverr$640
Theo, 26Upwork$340
Sourcing creators and price negotiation.
Wednesday 3rd, 10:09 AM
Dealing with creators and editors.
Ads Manager
CampaignsAd SetsAds
Ad nameResultsCost/resultSpent
Summer Video Ad12$31.20$374
0.42% CTR
$38.40 CPM
4.7× Frequency
Results⚠ Results decaying · ad fatigue
Ads without strategy are just content pieces.

Stop managing production.
Start scaling.

Every hour spent sourcing creators, negotiating, and chasing edits is an hour not spent on what actually grows revenue.

Without Riffr
Mon
Find creator
Tue
Negotiate price
Wed
Brief & manage
Thu
Edit round 1
Fri
Revision request
With Riffr
Mon
Drop brief ✓
Tue
Wed
Thu
Fri
Optimize & scale

How it works in three
simple steps

STEP 1

Choose your plan and upload your information.

Pick the plan that fits. Then you'll drop a quick brief — your product, your audience, and what's worked before — so we start with everything we need. No sales call to get going.

GET STARTED
Discovery intake
Real brands · Real lift

Directed UGC that moved the numbers.

+41% CTRGlow&Co · Skincare

First batch beat our in-house ads in a week. We've barely touched our old creative since.

Mara Quinn
Head of Growth, Glow&Co
−32% CPAPacer · Fitness App

They wrote the hook, found the creator, and directed the whole thing. We just plugged it into Meta.

Devon Hale
Performance Lead, Pacer
3.1× ROASHydra · Beverage

No sales call, no agency retainer. A plan, a brief, and ad-ready video in ten days. That's it.

Priya Anand
Founder, Hydra
Where Riffr fits

Sharper than a UGC platform.
Lighter than an agency.

Swipe to compare

RiffrUGC PlatformsAgenciesIn-house
Real creator sourcingSometimesRarely
Creative direction includedVaries
Built to test & iterateRarelySometimesVaries
Turnaround10 daysVaries4–6 weeksVaries
No sales callVaries
Our work

Scroll-stopping, built to convert.

Drag to explore · real ads we made
What you’re buying

Concepts and variations,
in plain English.

Concept

A fresh idea, shot fresh.

New hook, new creator, new footage — directed and filmed from scratch. One concept = one original.

Variation

The same shoot, recut.

A different edit of that footage — a punchier open, a shorter cut, a new hook over the same scenes. Same shoot, more ways to run it. Built to test against each other.

Concept 01the shoot
Variation APunchier hookNew first 3 seconds
Variation B15s cutTightened for the feed
Variation CNew openerDifferent way in

One shoot. Three ways to run it.

A Growth plan — 4 concepts × 3 variations — gives you 16 ready-to-run ads. Four original ideas, each spun three ways to test.

Real prices, without
the sales call.

Single ConceptMost Chosen
$349
  • 1 concept
  • 2 variations
  • 3 ad-ready assets
  • 9:16 and 1:1
  • 1 revision round
  • 10-day delivery
SIGN UP

Full usage rights · Transparent pricing, no sales call

3 Concepts
$799
  • 3 concepts
  • 1 variation each
  • 6 ad-ready assets
  • 9:16 and 1:1
  • 2 revision rounds
  • 10-day delivery
SIGN UP

Best for testing angles fast

Growth
$1,599
  • 4 concepts
  • 3 variations each
  • 16 ad-ready assets
  • 9:16, 1:1 and 4:5
  • 2 revision rounds
  • Strategy-led kickoff + ad teardown
BOOK A CALL

Four ideas, sixteen ways to run them

Any questions?

How do you know something will convert?+

We direct every shoot to a performance angle and build in a revision round, so the footage is made to test — not just to look nice. You get variations and hooks designed for paid social from day one.

Does Riffr work with every single business?+
What if I need the services constantly?+
What does the pricing include?+
Is there a call?+
Ready when you are

Get UGC ads that actually convert.

Pick a plan in two minutes. We source the creator, write the hook, and direct the shoot. You get ad-ready video in 10 days.

Full usage rights · 10-day delivery · Transparent pricing, no sales call